Your firm’s website looks great, but is it working as hard as it could? Here’s a checklist of basic elements your site needs if your firm is going to be competitive online:
- A Blog: A well-written blog that you feed regularly with quality content will generate traffic to your website. It’s a low cost, long-term opportunity to build your firm’s brand. A quality blog can be an incredibly powerful marketing tool.
- Social Media Integration: The goal of most marketing efforts is a direct increase in leads and customers. Your competitors are accomplishing these real-time results using social media marketing on sites like LinkedIn, Facebook and Twitter. According to a survey by Social Media Examiner, a full 61% of American marketers report success in lead generation through social media marketing.
- Lead Generation Tools: Lead-generating landing pages (web pages focused on a single objective, with a strong call–to-action and a phone number or form to gather contact information) are a great method to engage with injured people 24/7. Whether visitors land on your site via Google search or social media, you’ve created an opportunity to sell.
- SEO (Search Engine Optimization): SEO is the science of making it easy for search engines like Google, Yahoo and Bing to find your site–and rank it higher than your competitors’. Have you Googled recently to find something online or research a product? You’re not the only one! According to the independent market research company Ipsos, 61% of global Internet users research products online. Google sites led the search market with 65% of search queries. Optimize your website to harness online traffic that belongs to you.
- Mobile Marketing: The use of web-enabled mobile devices is rising exponentially. Optimizing your website for mobile devices is now the rule–not the exception.
- Analytics: Collecting information about your visitors’ location and onsite behavior will increase the effectiveness of your online marketing. Knowing how individual pages perform allows you to stay one step ahead of your competition. By using a tool like Google Analytics you can tweak underperforming pages, or duplicate your most effective efforts to collect more leads.
Find out your website grade. Contact us at firstname.lastname@example.org for free, no-obligation website analysis.